在外貿業務拓展中，寄樣品是建立客戶信任、促成訂單的關鍵環節，而一封優質的寄樣品郵件則是開啟合作的 “敲門磚”。它不僅需要清晰傳遞樣品信息，更要展現專業與誠意，吸引客戶的關注。那么，如何撰寫一封高效的外貿寄樣品郵件呢？

一、郵件主題：簡短有力，直擊重點

郵件主題是客戶接收信息的第一印象，需用簡潔的文字點明核心，激發客戶打開郵件的興趣。避免使用模糊表述，應讓客戶迅速知曉郵件與樣品相關。

• 基礎明確型：直接說明樣品及用途，如 “Sample of [Product Name] for Your Reference”（[產品名稱] 樣品供您參考），簡單直接，讓客戶一目了然。

• 突出優勢型：加入產品亮點，吸引客戶眼球，例如 “New Arrival! Free Sample of High - performance [Product Name]”（新品上市！高性能 [產品名稱] 免費樣品），利用 “新品”“免費” 等關鍵詞提升吸引力。

• 貼合需求型：結合與客戶前期溝通，體現針對性，如 “Re: Your Inquiry - Sample of Customized [Product Name]”（回復您的詢價 - 定制 [產品名稱] 樣品），讓客戶感受到被重視。

二、郵件開頭：禮貌親切，拉近距離

開頭的問候需根據與客戶的熟悉程度和文化背景選擇合適方式，展現尊重與友好。

• 初次接觸：采用正式禮貌的問候，如 “Dear [Mr./Ms. + Last Name],”，接著說明獲取客戶信息的途徑，如 “Hope this email finds you well. I came across your company while researching potential partners in the [Industry] sector...”（希望您一切順利。我在調研 [行業] 領域潛在合作伙伴時了解到貴公司……）

• 已有溝通：可適當親切，如 “Hi [First Name],”，回顧之前交流，例如 “Thank you for your interest in our [Product Name] during our last conversation...”（感謝您在上次溝通中對我們 [產品名稱] 的關注……）

三、郵件正文：邏輯清晰，重點突出

（一）闡明寄樣緣由

清晰說明寄送樣品的目的，讓客戶明白樣品對其業務的價值。

• 推廣新品：“We are excited to launch our latest [Product Name], which features [Unique Features]. To help you evaluate its quality and performance, we would like to send you a complimentary sample.”（我們很高興推出最新的 [產品名稱]，它具備 [獨特特點]。為便于您評估其質量與性能，我們將免費寄送一份樣品。）

• 回應需求：“As per our discussion, we are sending you samples of [Product Name] for your review. We believe these samples will meet your specific requirements.”（根據我們的溝通，現向您寄送 [產品名稱] 樣品供您審閱。我們相信這些樣品能滿足您的特定需求。）

（二）介紹樣品詳情

詳細說明樣品的規格、型號、數量、特性等信息，讓客戶全面了解樣品。

“Enclosed in this shipment are [Quantity] samples of our [Product Name], Model [Model Number]. Each sample comes with a user manual that provides detailed instructions. The samples are made from high - grade [Materials] and have a [Size/Weight].”（本次寄送 [數量] 份 [產品名稱] 樣品，型號為 [型號]。每份樣品均附帶詳細使用手冊。樣品采用高品質 [材料] 制成，尺寸 / 重量為 [具體尺寸 / 重量]。）

（三）告知寄送信息

明確樣品的寄送方式、追蹤單號及預計送達時間，方便客戶接收。

“We have shipped the samples via [Shipping Company], and the tracking number is [Tracking Number]. The estimated delivery time is [Number of Days] working days. You can track the shipment on the [Shipping Company] website.”（我們已通過 [物流公司] 寄出樣品，追蹤單號為 [追蹤單號]。預計 [天數] 個工作日送達。您可在 [物流公司] 官網查詢物流進度。）

（四）表達合作期望

結尾處再次表達合作意愿，引導客戶下一步行動。

“We look forward to hearing your feedback on the samples. If you have any questions or need further details, please don't hesitate to contact me. We are confident that our products can bring value to your business and hope to establish a long - term partnership.”（我們期待收到您對樣品的反饋。如有任何疑問或需要更多信息，請隨時與我聯系。我們相信我們的產品能為貴公司帶來價值，希望建立長期合作關系。）

四、郵件結尾：專業完整，方便聯系

使用正式結束語，如 “Sincerely,”“Best regards,” 等，隨后附上姓名、職位、公司名稱、聯系方式（電話、郵箱、網址等），便于客戶隨時溝通。

Best regards,

[Your Full Name]

[Your Position]

[Company Name]

Phone: [Your Phone Number]

Email: [Your Email Address]

Website: [Company Website]

五、撰寫注意事項

1. 簡潔明了：避免冗長復雜的句子和段落，用簡潔語言表達核心內容，確?？蛻艨焖佾@取關鍵信息。

1. 仔細校對：發送前認真檢查郵件，確保語法、拼寫正確，產品信息和聯系方式準確無誤，避免因小失誤影響專業形象。

1. 文化適配：根據客戶所在國家或地區的文化習俗、商務習慣調整郵件風格和表述，尊重文化差異，提高郵件接受度。

1. 及時跟進：在樣品預計到達后的 1 - 2 天，主動聯系客戶，詢問是否收到樣品及反饋意見，推動合作進程。

以下是一個完整的外貿寄樣品郵件模板，供參考：

Subject: Free Sample of Innovative [Product Name] for Your Evaluation

Dear Ms. Johnson,

Hope you're doing well. I'm reaching out to introduce our latest [Product Name], a revolutionary solution in the [Industry] field.

This [Product Name] offers [Key Benefits], such as [Specific Features]. To give you a firsthand experience of its excellence, we would like to send you a free sample.

We've shipped the sample via FedEx, and the tracking number is 123456789. It's expected to arrive within 3 - 5 working days. You can track its progress on the FedEx website.

Enclosed with the sample is a detailed product catalog. We're eager to hear your thoughts on the sample. If you have any questions or need more information, feel free to contact me at [Your Phone Number] or [Your Email Address].

We're confident that our [Product Name] can meet your market needs and look forward to the opportunity to work with you.

Best regards,

[Your Full Name]

Sales Representative

[Company Name]

Phone: [Your Phone Number]

Email: [Your Email Address]

Website: [Company Website]

掌握這些撰寫要點和技巧，就能打造出專業、高效的外貿寄樣品郵件，提高樣品寄送成功率，為業務合作奠定堅實基礎。

易貿小助/易貿SOHO/SOHO之家